Bupa has collaborated with AI-powered agency 2045 to launch two innovative tools aimed at enhancing marketing team efficiency and output. The tools, Synthetic Segments and Brief Bot, are integrated within 2045’s Headless AI stack. Synthetic Segments leverages Bupa’s segmentation data to create secure, conversational “artificial focus groups,” enabling real-time exploration of ideas. Brief Bot serves as an intelligent intake agent that captures marketer objectives and generates structured, high-quality briefs, making it easier for both novice and seasoned marketers. Naomi Driver, Bupa’s GM of brand marketing, emphasizes that these tools facilitate instant audience engagement and improved project direction. According to Tim Evans, founder of 2045, the focus on user-friendly experiences ensures that the tools remain effective and actively utilized. Bupa and 2045’s partnership showcases the power of combining strategy and creativity through AI, benefiting notable brands like L’Oréal, NBA, and NFL.
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