TikTok is poised to integrate advanced generative AI content with its new tool, Seedance 2.0, developed by parent company ByteDance. Currently in Beta, Seedance 2.0 offers highly realistic video outputs and is available to select users of Jimeng AI, another ByteDance platform. Although not yet on TikTok, it’s expected to join existing AI tools like AI Group Shot and meme generators soon. This development puts TikTok in a competitive position against rivals Meta and X, which are also investing heavily in AI infrastructure. For instance, Meta plans a staggering $600 billion on AI projects in the next three years. However, the financial viability of these technologies remains a challenge, especially with significant infrastructure costs. As TikTok advances its AI capabilities, it may disrupt the market dynamics, raising questions about the global race for AI leadership, particularly between U.S. and Chinese companies. The outcome could redefine the future of social media engagement.
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