ByteDance Ltd has launched Doubao 2.0, an enhanced version of China’s leading AI app, coinciding with the Lunar New Year to generate buzz domestically and internationally. This strategic timing aims to counter competitors like Alibaba, which is investing heavily in its Qwen AI app. Doubao 2.0 is designed for the so-called “agent era,” featuring advanced reasoning and multi-step task execution, positioning it competitively alongside AI giants OpenAI’s GPT 5.2 and Google’s Gemini 3 Pro, while significantly reducing usage costs. ByteDance’s proactive release follows DeepSeek’s explosive rise last year, catching many by surprise, and aims to prevent similar scenarios. With 155 million weekly active users, Doubao leads the AI chatbot market in China. The competition is intense, evidenced by Alibaba’s recent coupon campaign that propelled Qwen’s active users from 7 million to 58 million. As ByteDance faces pressure from domestic rivals, Doubao 2.0 is pivotal for maintaining its market dominance.
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