Top talent agency CAA has raised concerns about OpenAI’s practices, particularly regarding the potential appropriation of artists’ content without proper compensation. This skepticism aligns with the sentiments of labor guilds and media companies advocating for protective measures for creators. The issue gained traction when Scarlett Johansson reacted to an AI-generated imitation of her voice, prompting calls for accountability. Eline Van der Velden’s discussions about signing a nonhuman “acting” avatar have also stirred doubt within the industry about the future of AI talent representation. CAA emphasized their commitment to safeguarding client rights and intellectual property, stating that the misuse of AI technologies poses significant risks to creators and businesses. They questioned whether OpenAI values the rights of artists and urged for a dialogue on solutions to protect creative work. Without proper control, compensation, and respect for creator rights, CAA believes the future of creative industries stands at risk.
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