In the third edition of “Link Rot,” Shanti Escalante-De Mattei examines the contentious role of generative AI in creative industries. Advocates argue that AI should be seen as a new tool, similar to past innovations like photography, but this perspective oversimplifies historical labor dynamics in the arts. Many animators express concern that AI is pressuring them to adopt unrealistic speed and efficiency, often translating to wage reductions and an erosion of creative expertise. Clients increasingly expect artists to mimic AI-generated work, which undermines their value and process. Ethical dilemmas arise from AI’s reliance on datasets, often sourced without creator consent. As animators navigate this landscape, they face a choice between adapting to AI and preserving traditional artistry. Creative professionals advocate for ethical AI tools tailored to artists’ needs—emphasizing that any shift towards AI should enhance, not replace, traditional craft. Ultimately, finding balance amid rapid technological changes remains a complex challenge.
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