Canadians Turn to AI for Investment Advice

Karin Kirkwood, President of Broadridge Canada, discussed the company’s 2025 Canadian investor study on BNN Bloomberg, highlighting a shift in investment behaviors among Canadians, particularly millennials. The study reveals that millennials increasingly seek investment insights from generative AI and digital tools, often supplementing this information with advice from friends and social media. Despite this tech-savvy approach, widespread trust in AI remains a concern, with 87% of investors worried about data security and algorithmic bias. Younger generations, particularly Gen Z, express even greater caution. Kirkwood emphasized that AI does not replace financial analysts but enhances their capabilities, allowing for more personalized advice. She advised that while AI tools offer valuable insights, protecting personal information and ensuring regulatory compliance are essential. The study involved a survey of 1,004 Canadians with investable assets of $100,000 or more, conducted by Big Village Insights in late March.

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