Microsoft-owned King, renowned for the Candy Crush franchise, is reportedly replacing employees with internal AI tools, according to a MobileGamer.Biz report. Earlier this month, King laid off around 200 employees, primarily affecting level design, user research, and the Farm Heroes Saga team in London. Many impacted staff had previously dedicated years to developing AI tools that are now replacing them. Centralized research and QA teams are also facing cuts, as management seeks to streamline operations by reducing layers and improving efficiency. Ongoing discussions with unions across various offices leave many employees in uncertainty this summer. An internal memo indicated that King aims to leverage AI for mundane tasks and invest more in marketing to foster growth. Recent leadership changes point to an evolving strategy, with the company emphasizing adaptation to maintain its position in the competitive mobile gaming market, which has seen significant revenue growth.
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