CC Signals: Redefining the Social Contract in the Era of AI

CC signals are a proposed framework designed to empower content creators to express their preferences regarding the use of their works in AI training. They emphasize reciprocity, recognition, and sustainability, aiming to foster responsible AI behaviors while preserving open knowledge. As the use of public web data in AI expands rapidly, many content creators are concerned about a lack of involvement in decisions affecting their work. CC signals advocate for a new social contract that respects creators’ rights while encouraging innovation, suggesting that collective action is necessary to establish cohesive guidelines for AI data usage. They emphasize that while machine reuse of content is essential, it should also reflect values like consent, credit, and financial sustainability. By involving various stakeholders, CC signals seek to ensure barrier-free access to knowledge, which is vital for scientific discovery and societal equity—preventing restrictive licensing that could harm the digital commons.

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