Celestine Achi Unveils Free AI Tools to Empower African Media Professionals

Dr. Celestine Achi, an AI educator and PR technology expert, has launched two free AI tools to drive digital transformation in Africa’s media and communications sectors. The AI Readiness Assessment Tool and the AI Maturity Assessment Framework were introduced at a virtual event attended by prominent industry figures. Achi emphasized that AI should be accessible to African organizations, especially those shaping public narratives, to foster transformation in the region. The tools are designed to help evaluate and enhance AI capabilities, regardless of existing digital maturity. The Readiness Assessment allows users to gauge current AI adoption and provides personalized reports, while the Maturity Framework outlines a roadmap through five development stages. These initiatives are part of Achi’s broader project, the AI-Powered PR Ecosystem, which seeks to equip professionals with essential resources. With these tools, Achi aims to empower African professionals to actively participate in shaping a digitally advanced future.

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