Channel99, a San Francisco-based B2B marketing performance platform, has announced the integration of its Marketing Intelligence Data with major generative AI systems—OpenAI’s ChatGPT, Microsoft Copilot, and Claude Cowork—via a Model Context Protocol (MCP) server. This innovative approach enables real-time access to unified cross-channel B2B marketing performance data, allowing users to analyze their marketing metrics through conversational prompts instead of traditional dashboards. Launching on February 24, 2026, this integration captures click-less engagement signals across various platforms, claiming to identify 10 times more customer signals than conventional attribution tools. By consolidating data at the account level, Channel99 aims to transform B2B marketing analytics, enabling marketers to make data-driven decisions quickly and efficiently. This integration highlights the potential of AI in enhancing marketing workflows, positioning Channel99 as a leader in the B2B marketing technology space.
Source link
Share
Read more