OpenAI announced that ChatGPT will cease operations on WhatsApp after January 15, 2026, due to WhatsApp’s updated Business API policy affecting various AI chatbots. While OpenAI aims to maintain its service, it encourages users to transition to the ChatGPT apps and website. The policy changes favor first-party options like Meta AI, emphasizing the importance of distribution alongside model quality for user engagement. OpenAI advises users to connect their WhatsApp number to their ChatGPT account, ensuring chat history continuity. The integration allows access via iOS, Android, and web platforms, offering functionalities such as voice and file uploads. Users who do not link their accounts may lose access to previous WhatsApp chats. This shift underscores the evolving landscape of AI chat services and highlights the necessity for businesses to adapt their strategies accordingly.
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