From January 2025 to January 2026, the AI chatbot market underwent significant transformation, evolving into a competitive landscape rather than centering on a dominant player. Similarweb’s data revealed that while ChatGPT held a commanding 66% market share in U.S. traffic by late 2025, its growth was slower than rising competitors like Gemini, which achieved the highest year-over-year expansion. Perplexity capitalized on mobile engagement, introducing a subscription tier, while Claude demonstrated steady growth, matching Perplexity’s web traffic. This shift from web-based usage to mobile apps signifies a maturation in user interaction, emphasizing deeper integration of AI in daily habits. The competitive dynamics necessitate that marketers adapt to diverse platforms with varying citation practices and engagement metrics. As platforms diversify, the focus on user needs will dictate future strategies, highlighting the importance of adopting multi-platform approaches in digital marketing. The data underscores the evolving AI landscape, presenting unique challenges and opportunities for businesses.
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