OpenAI has begun testing ads in the U.S. for Free and Go subscription tiers, the latter costing $8 monthly. Paid users within Plus, Pro, Business, Enterprise, and Education plans will not experience ads. OpenAI aims to reassure users that advertising will not influence ChatGPT’s responses, stating that conversations remain private from advertisers. CEO Sam Altman responded defensively to criticism from competitor Anthropic, which mocked the ad integration in Super Bowl commercials.
Despite initial backlash against ad experiments, OpenAI seeks to generate revenue for developing its technology. Ads will be clearly labeled and tailored to user interests while ensuring advertisers don’t access personal data. Users can manage their ad experiences by viewing, dismissing, and providing feedback on ads. There are safeguards to protect younger users and avoid placing ads near sensitive topics. OpenAI emphasizes that ads are designed to enhance user engagement and access to AI features.
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