Adobe and OpenAI have teamed up to integrate Adobe’s powerful editing tools, like Photoshop, within ChatGPT, making image editing accessible for free with no subscriptions required. Users can now fine-tune images, change backgrounds, and apply effects through simple prompts. This innovation allows Adobe to reach millions of ChatGPT users unfamiliar with its traditional software like Photoshop and Acrobat. As David Wadhwani, Adobe’s digital media president, states, “Hundreds of millions can edit with Photoshop using their own words.” OpenAI’s strategy includes enhancing ChatGPT with popular integrations while developing next-gen image models, like “Chestnut” and “Hazelnut.” Brands should leverage these advancements to transition from specialty software to conversational tools, using ChatGPT as a creative interface. By building prompt libraries and standardizing templates, brands can test more, reduce waste, and accelerate their creative processes, ensuring they stay competitive in a rapidly evolving digital landscape.
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