As we approach the end of 2025, the generative AI landscape is shifting dramatically. OpenAI’s ChatGPT, while still leading with over 800 million weekly users, has seen its market share plummet from 87.2% to 68.0%, according to Similarweb’s recent report. This decline is attributed to increasing competition from Google’s Gemini, which has skyrocketed from a 5.4% traffic share to 18.2%, highlighting a fragmentation in the AI market. Gemini’s growth is bolstered by Google’s vast ecosystem, including passive exposure via Android devices. New entrants like xAI’s Grok and Anthropic’s Claude are also gaining traction, reflecting a diverse field beyond the traditional giants. The surge in generative AI evolves from novelty to a utility-driven market, indicating a trend towards integration over isolation. For brands, optimizing across various AI platforms is critical, with potential for significant traffic referrals—1.1 billion recorded in June 2025. The future suggests an exciting, competitive arena.
Source link
Share
Read more