Monday, August 18, 2025

China Denies OpenAI’s GPT-5 Trademark Application, Hindering US Firm’s Branding Strategy

Chinese authorities have denied OpenAI’s trademark application for its AI model GPT-5, reflecting ongoing challenges for the U.S. firm in the Chinese market, where its products aren’t officially available. This rejection from the China National Intellectual Property Administration follows a series of denials last year, as OpenAI’s attempts to trademark its models (including ChatGPT, GPT-4, GPT-5, GPT-6, and GPT-7) remain under appeal. The latest refusal underscores the difficulties OpenAI faces in brand protection within the competitive AI sector. Additionally, in February 2024, the U.S. Patent and Trademark Office also denied OpenAI’s attempts to trademark ChatGPT and GPT, citing that the names are merely descriptive of their AI functionalities. OpenAI has not issued a comment regarding these rejections. This situation highlights the complexities of trademark registration in international markets for innovative tech companies seeking to expand their brand presence.

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