As the Lunar New Year nears, major Chinese tech firms are leveraging the tradition of digital red envelopes to attract new users to their AI applications. Similar to the custom where young individuals receive cash-filled envelopes from elders, these companies are distributing substantial amounts of money digitally. This strategy not only enhances user engagement but also allows these tech giants to gather valuable personal data from users. By combining cultural practices with modern technology, these firms aim to boost their app traffic and expand their user base during the festive season, capitalizing on the intersection of tradition and innovation. This approach highlights how traditional customs can be effectively integrated into contemporary digital marketing strategies to drive user acquisition and engagement.
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