Cigna Unveils AI Innovations to Enhance Health Insurance and Elevate Customer Experience

Cigna Healthcare has introduced new digital tools via the myCigna portal to simplify health insurance tasks such as checking benefits, estimating costs, and finding providers. A standout feature is an AI-powered virtual assistant that offers personalized, conversational responses about coverage and claims, helping customers understand deductibles and out-of-pocket expenses. If further assistance is needed, it connects users to human representatives. Initial data shows that two-thirds of users engage with the assistant, with over 80% finding it valuable. Additional enhancements include a personalized provider matching tool, real-time cost tracking, and an easy claims submission feature. Cigna also enables new customers to use the portal before their plans start and offers a plan selection tool for employer-based insurance. These initiatives aim to enhance understanding and navigation of healthcare, reflecting Cigna’s commitment to a more connected, user-friendly experience that meets unique consumer needs.

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