In a groundbreaking development for digital advertising in Thailand, PTT Blueplus+ and CJ WORX launched a large-scale animated commercial created entirely with artificial intelligence. Titled “PTT Blueplus+: Unite and Unlock Exclusive Privileges,” the campaign promotes the Blueplus+ app, consolidating exclusive offers and loyalty benefits from PTT OR’s ecosystem, including Café Amazon and Jiffy. Central to the campaign is “Norn Plus,” the animated mascot leading a journey to unite various brand representatives. CJ WORX, known for its innovative storytelling, utilized an AI-driven production model, enhancing efficiency and reducing costs compared to traditional 3D animation. This strategic shift positions AI as a transformative tool in advertising. Furthermore, CJ WORX has unveiled the CJ WORX AI Studio, focusing on AI-generated visual content to meet the rising demand for high-quality, rapid production in the industry. This initiative not only showcases ingenuity but also reinforces leadership in AI-powered creativity.
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