Clarins has unveiled its groundbreaking AI-driven foundation shade-matching technology, the Clarins Shade Finder AI, touted as the industry’s most precise tool for measuring skin tone and undertone via smartphone. Developed in collaboration with Silicon Valley’s IlluminateAI, this innovative technology utilizes spectroscopy to analyze skin color signatures in under a minute. By capturing multiple images and analyzing light reflection, it achieves a 96% match rate compared to professional makeup artists, enabling personalized makeup recommendations from Clarins beauty advisors. Successful testing in UK and French boutiques indicates strong customer engagement. Despite industry concerns about AI displacing jobs, Clarins emphasizes that the Shade Finder is designed to enhance the expertise of human beauty advisors rather than replace them. This launch highlights an increasing trend in the beauty sector towards AI integration, with several companies pursuing similar innovations to improve efficiency and customer experience while preserving human involvement in the beauty process.
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