Coca-Cola’s Bold Step into AI Advertising: A Holiday Campaign Reimagined
Coca-Cola is back with a controversial twist on its classic holiday commercials, deepening its reliance on generative AI. After facing backlash last year, the brand has launched a new campaign featuring animated critters instead of realistic humans—though the execution raises eyebrows.
Key Points:
- Creative Choices: The “Holidays Are Coming” ad displays a mix of styles, from realistic to cartoony, but lacks cohesion.
- Animation Quality: Movement feels unnatural, failing to meet the high standards set by recent AI-generated content.
- Production Insights: Involving 100 team members, including five AI experts, the campaign was crafted from over 70,000 AI clips.
- Cost Efficiency: Coca-Cola’s Chief Marketing Officer claims the new approach is both faster and cheaper than traditional methods.
As AI reshapes advertising, what does this mean for creativity in the industry? Share your thoughts and let’s discuss the future of AI in advertising!
