Wednesday, November 5, 2025

Confronting the Chilling Effect: How Fear of ‘Nudify’ Apps and AI Deepfakes is Driving Indian Women Offline

Gaatha Sarvaiya, a young Indian law graduate from Mumbai, faces challenges in building her online presence due to the rise of AI-generated deepfakes. With increasing cases of digitally manipulated images targeting women and gender minorities, Sarvaiya worries about potential misuses of her photos, leading her to make her social media private. Rohini Lakshané, a researcher on gender rights, echoes these concerns, emphasizing the chilling effect of online harassment. A report by the Rati Foundation highlights that up to 10% of reported cases involve AI abuse, with examples including alterations of images of public figures like Asha Bhosle and Rana Ayyub. These incidents have sparked a wider discussion on the legal challenges women face in combating AI misuse, as existing laws struggle to address this new form of harassment. The report calls for greater platform accountability in removing such harmful content, stressing the need for enhanced transparency and support for victims.

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