Delta Airlines’ Bold Move: Embracing AI-Driven Surveillance Pricing
Delta Airlines is pioneering a new pricing strategy that employs AI to predict your maximum willingness to pay for tickets based on nonconsensually harvested personal data. This shift marks a significant departure from traditional ticket pricing models, raising both eyebrows and concerns.
Key Insights:
- Delta collaborates with Fetcherr, an Israeli firm, to implement this system.
- Surveillance data from credit bureaus enables personalized pricing—your data influences ticket costs directly.
- This approach is deemed “first-degree price discrimination,” meaning every customer pays a different price.
Why It Matters:
- Surveillance pricing could maximize profits for airlines but at the cost of consumer transparency and fairness.
- Unlike traditional price discrimination that benefits consumers, this method primarily transfers wealth from customers to shareholders.
Join the conversation on ethical AI use! How do you feel about surveillance pricing in the airline industry? Comment below!
