Thursday, September 18, 2025

Cost-Saving Innovation or Creative Catastrophe? Insights from Leading Filmmakers

Bollywood is amidst a transformative phase as artificial intelligence (AI) gains traction, reshaping visual effects, editing, and even entire film productions. While some filmmakers see AI as a cost-efficient tool for creativity, notable directors like Anurag Kashyap and Vikramaditya Motwane argue it threatens artistic integrity. A heated debate emerged after the altered ending of “Raanjhanaa,” with lead actor Dhanush expressing concern over AI’s role in modifying narratives without consent. The upcoming AI-generated film, “Chiranjeevi Hanuman,” has sparked skepticism, drawing criticism for prioritizing profits over storytelling. Proponents like Shekhar Kapur assert that AI democratizes filmmaking, empowering independent creators while claiming it can’t replace emotional narratives or performances. Filmmakers like Dipankar Mukherjee emphasize AI’s potential to significantly reduce production costs, fostering new opportunities. However, caution is advised to balance AI integration with preserving traditional artistry, ensuring human creativity remains the core of cinematic expression. As AI’s role evolves, the future of Bollywood hinges on this delicate balance.

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