Friday, December 12, 2025

Creating an AI-Powered Ad Blocker: My Journey • Santhosh Aditya

Unlocking AI-Powered Ad Blocking: A Journey in Innovation

A few months ago, I embarked on an exciting challenge: building an AI-powered ad blocker as a take-home assignment. Here’s what I discovered along the way:

  • Defining the Challenge
    Ads are intrusive, varying in types like text, images, and videos. The complexity of dynamic ad injection made low-latency performance crucial.

  • Innovative Solutions
    My approach shifted from static domain blocking to analyzing network requests. Leveraging AI models like CLIP for image classification and BERT for text detection, I optimized the identification process.

  • Key Breakthrough
    Utilizing transformers.js, I enabled model execution directly in the browser—significantly enhancing performance while reducing dependency issues.

  • Next Steps
    If you’re passionate about AI and tech:

    • Explore model fine-tuning for ad detection.
    • Improve the extension’s UX.

Check out my project on GitHub.

💡 Let’s innovate together! Share your insights and experiences with AI.

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