Wednesday, July 9, 2025

Creating Your AI Assistant: A Guide to Overcoming Any Challenge

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In the latest HBR IdeaCast episode, hosts Alison Beard and Adi Ignatius discuss the practical use of generative AI in professional settings. They address a common gap between CEO discussions about AI and its actual implementation. Notably, guest Alexandra Samuel, a tech journalist and author, emphasizes the potential of AI assistants, contrasting them with basic generative AI tools. Samuel argues that tailored AI assistants are more efficient, removing tedious tasks and enhancing workflow by retaining context and knowledge over time.

She outlines how anyone can create an AI assistant tailored to their needs without extensive programming. For executives, the benefits include improved decision-making and innovative problem-solving, with AI challenging conventional thinking. Samuel also stresses the importance of maintaining confidentiality and selecting platforms carefully. As AI technology evolves, the episode serves as a guide for leveraging AI to boost productivity and creativity in the workplace. This insightful discussion encourages professionals to embrace AI for enhanced efficiency.

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