Creatio’s 8.3 Twin CRM Update Challenges Salesforce: ‘AI is Integrated, Not an Add-On’

Creatio has launched its 8.3 “Twin” Release, enhancing its no-code CRM platform with AI-native capabilities. This update focuses on integrating AI into the core of its system, promoting collaboration between humans and AI across sales, marketing, service, and development. Key features include a conversational user experience, role-based AI agents, and a no-code agent builder that allows for customization without additional costs or licensing. The platform supports multi-conversation interactions, enabling users to switch seamlessly between applications like Microsoft Outlook and Teams while retaining context. New prebuilt AI agents streamline tasks in sales, marketing, and service sectors, and users can create custom AI solutions without technical expertise. Creatio emphasizes security and data governance, ensuring that training materials remain within dedicated instances. Overall, this release marks a shift from conventional SaaS CRM to a unified experience that combines AI support with traditional CRM functionalities, fostering hybrid work environments.

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