Touchstone Launches AI-Focused UX Research Practice
Touchstone Research, a full-service market research firm based in New Haven, CT, has unveiled a dedicated Generative AI UX Research and Usability Testing practice. This initiative aims to enhance user experiences for AI tools like chatbots and creative copilots. Established in 1991, Touchstone offers comprehensive qualitative, quantitative, and hybrid research solutions across various sectors such as technology, media, healthcare, and education. Their proprietary methodologies, including Secure Content Testing and Dial Tester, support innovative research. The new practice, touted as the first of its kind, leverages insights from over 50 studies and employs usability testing, behavioral observation, and quantitative validation methods to refine AI-powered products. CEO Aaron Burch emphasizes the need for user expectations to align with rapid technological advancements. The practice is designed to ensure that AI experiences are intuitive and meet human expectations. For more information, visit www.touchstoneresearch.com.
