Debenhams Group, owner of brands like Karen Millen and PrettyLittleThing, has implemented an innovative AI tool to optimize sales, stock, and pricing across its portfolio. This technology enhances data-driven decision-making during the festive season, crucial for peak trading. By integrating stock, pricing, and promotional data, the tool provides clearer insights into demand, enabling rapid response to shifting shopping patterns. Developed in collaboration with Peak (now part of UiPath), this system autonomously predicts and guides decisions, thereby saving time for the merchandising team and increasing decision-making efficiency. Debenhams Group anticipates improved planning for Black Friday and the festive shopping season. CEO Dan Finley emphasizes the transformative potential of AI in enhancing customer experience and operational effectiveness. Other retailers like Mango and Waitrose are also adopting AI solutions to boost product performance and streamline operations, reflecting a broader trend in the retail industry towards digital innovation.
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