OpenAI officials, including President Greg Brockman, dismissed recent claims about a Super Bowl advertisement as “fake news.” Spokesperson Lindsay McCallum Rémy also condemned the story, emphasizing its baselessness. Investigations revealed that the Reddit account “wineheda,” which initially sparked the rumor, is now deleted and was previously linked to someone seeking work as a bookkeeper in Santa Monica—an unlikely shift to advertising for OpenAI and designer Jony Ive. The hoax, meticulously orchestrated, featured screenshots showing Max Weinbach receiving a paid email proposal related to an OpenAI hardware teaser ad starring Alexander Skarsgård. Additionally, AdAge reporter Gillian Follett addressed the circulation of false headlines attributed to her, while OpenAI CMO Kate Rouch mentioned an entire fake website supporting the hoax. These developments highlight the emerging challenges of misinformation in tech and advertising, reinforcing the need for vigilance against deceptive narratives.
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