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DeepSeek Surges as Global Monthly Active Users of AI Applications Hit 666 Million

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The global Artificial Intelligence Generated Content (AIGC) sector is rapidly expanding, with AI applications reaching 666 million monthly active users by Q1 2025, a 24.64% increase year-over-year. DeepSeek stands out, boasting a remarkable 1,688% growth in market share. North America generates 47% of global revenue, while young users (ages 18-35) comprise 70% of the user base, indicating a strong preference for subscription services. Video advertising dominates, with short-form content being especially prevalent. Chinese AI applications, including DeepSeek, are shaping global trends, with strategic advertising leveraging influencer endorsements. The report emphasizes the importance of localization and emotional connection in marketing strategies, as companies face regulatory challenges amid growing user willingness to pay for personalized services. Future success will hinge on data-driven approaches that resonate emotionally with users, transitioning from pure innovation to focused marketing and localized content.

Download the report from SocialPeta to explore more insights on this dynamic market.

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