DirecTV is set to revolutionize the viewing experience by integrating AI technology, allowing users to create personalized TV screensavers featuring themselves, their families, and pets. Partnering with Glance, this innovative feature will debut on DirecTV Gemini devices in the coming year. Viewers will engage in a more interactive experience, transforming passive TV time into an immersive one. After 10 minutes of inactivity, Glance’s AI will replace standard Google wallpapers with a carousel of customizable images. Users can upload photos by scanning a QR code and utilize the “craft my moment” feature to create AI-generated videos. Glance’s technology also suggests related shopping items based on these AI-generated visuals, boasting a database of 1 trillion SKUs while ensuring no specific products are pushed directly to users. Future expansions will integrate AI more broadly across the DirecTV platform, enhancing user interaction with innovative ads and showcases.
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