DirecTV is set to launch personalized advertisements featuring customers’ likenesses on screensavers in 2026, revolutionizing the way consumers interact with TV ads. In partnership with Glance, an AI company, DirecTV aims to transform idle screens into interactive, shoppable hubs for its Gemini streaming device users. This initiative leverages generative AI and user data to create tailored ads, showcasing viewers in product scenarios, while maintaining privacy through opt-in consent.
The technology analyzes viewing habits and preferences using on-device AI to ensure user data protection. Industry experts note that this move addresses the increasing demand for ad-supported models amidst cord-cutting trends, with potential revenue boosts for DirecTV. However, concerns around data security and intrusive advertising persist. As AI reshapes consumer engagement, this initiative highlights the balance between innovation and user trust, marking a shift in the future of AI-driven advertising and viewer experience.
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