In recent months, there has been a noticeable trend of professionals transitioning to paid versions of AI tools, recognizing their enhanced capabilities and features. Free versions often lack the performance and rights offered by premium subscriptions, pushing users who rely on AI at work to invest in these advanced tools. Notably, companies like Google and Airtel are promoting their professional AI offerings significantly; for instance, Google’s Gemini AI Pro plan is available for free for a year to certain smartphone purchasers and students in India. While these subscriptions can be costly—Gemini at ₹19,500 annually and Perplexity Pro at ₹17,000—they entice users to engage and likely convert them to paying customers later. Unique offerings like Perplexity AI’s new web browser, Comet, aim to redefine browsing with AI. Meanwhile, Apple struggles in the AI landscape, raising concerns about its market strategy and prompting discussions of potential acquisitions, including Perplexity.
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