Google has launched YouTube Topic Insights, an open-source tool designed for advertisers and marketing teams to efficiently identify trending content and top creators on YouTube. Utilizing the YouTube Data API and Gemini AI models, this tool automates the analysis of video trends and provides insights through a Looker Studio dashboard. Developed under the google-marketing-solutions GitHub organization, it streamlines the research process that previously required manual effort. Key features include automated video summarization, language detection, and batch processing capabilities via Vertex AI, allowing users to filter results based on specific keywords and languages. This tool emerged as a response to the discontinuation of YouTube’s trending page in July 2025, aimed at enhancing the data-driven content strategy for marketers. Users can set up the tool using Google Sheets with no coding required. For more information visit the GitHub repository.
