The Walt Disney Company is set to make a groundbreaking $1 billion equity investment in OpenAI, marking a significant partnership aimed at revolutionizing content creation. As a “major customer,” Disney will leverage OpenAI’s new Sora AI video generator, launched in September, which allows users to create short videos by entering prompts. The three-year collaboration grants Sora users access to over 200 beloved characters from Disney’s franchises, including Star Wars, Marvel, and classics like Mickey Mouse and Cinderella, although it excludes talent likenesses and voices. Disney CEO Bob Iger emphasized that this partnership will enhance storytelling through generative AI while safeguarding creators’ rights. Furthermore, Disney will explore deploying OpenAI’s ChatGPT internally to improve employee efficiency. However, concerns have arisen among fans regarding potential job impacts, intellectual property rights, and the risk of misuse of AI tools, indicating a complex landscape ahead as Disney seeks to innovate while maintaining safety and integrity.
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