The Walt Disney Company and OpenAI have launched a groundbreaking three-year licensing agreement, making Disney the first major content partner on OpenAI’s generative AI video platform, Sora. This partnership allows Sora to create short, user-prompted videos featuring over 200 characters from Disney, Marvel, Pixar, and Star Wars, with select fan-generated content streaming on Disney+. Disney is also making a $1 billion equity investment in OpenAI.
Sora will produce short-form videos using defined Disney intellectual properties, focusing on characters, costumes, and environments, while ChatGPT Images will generate related visuals. Both companies emphasize responsible AI use, ensuring safeguards against harmful content and protecting creator rights. With high-profile collaboration, Disney aims to enrich storytelling, providing fans with personalized experiences. This deal could redefine licensing practices and content generation standards in the creative industry, leading to new AI-powered experiences on platforms like Disney+.
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