Hollywood is taking significant action to protect intellectual property rights against generative AI technologies. Disney and Universal have jointly filed a lawsuit against Midjourney, a leading AI image generator, accusing it of copyright infringement by using iconic characters and art styles from properties like The Simpsons and Star Wars. This marks the first legal action from major studios targeting an AI company. They seek damages and an injunction to stop Midjourney’s operations, arguing it facilitates extensive plagiarism by allowing users to create derivative images of well-known characters. While some AI tools, such as Adobe’s Firefly, are trained on licensed materials, Midjourney’s model allegedly relies on unlicensed content. With the outcomes of this lawsuit potentially redefining AI’s role in creative sectors, Hollywood may also pursue in-house development of AI generators using their own content. The future of AI art generation hinges on the verdict and ongoing legal battles with AI companies.