Thursday, December 11, 2025

Disney Commits $1 Billion to OpenAI to Bring Iconic Characters to Sora

Disney & OpenAI’s Groundbreaking Partnership

The Walt Disney Co. is set to invest $1 billion in OpenAI as part of a transformative collaboration. This agreement will allow users to create short videos featuring over 200 iconic characters from Disney, Marvel, Pixar, and Star Wars through the Sora app, launched by OpenAI in September.

Key Highlights:

  • Creative Freedom: Sora users can generate content using prompts, revolutionizing storytelling.
  • Commitment to Safety: Disney and OpenAI have pledged to protect user safety and creators’ rights.
  • Exclusive Content: Characters like Mickey Mouse, Iron Man, and Darth Vader will be at users’ fingertips starting next year.
  • Integration of AI: Disney plans to deploy OpenAI’s ChatGPT for employee tools and experiences.

As Disney’s CEO Bob Iger stated, this venture marks an essential moment for the industry.

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