The Walt Disney Company has partnered with OpenAI, becoming Sora’s inaugural major content licensing partner. This groundbreaking three-year agreement allows Sora to produce short-form videos featuring over 200 characters from Disney, Pixar, Marvel, and Star Wars, while also utilizing ChatGPT Images (excluding talent likenesses and voices). Disney will leverage OpenAI’s APIs to innovate new products, including enhancements for Disney+, and will implement ChatGPT across its operations. Moreover, Disney is making a $1 billion equity investment in OpenAI. This collaboration is positioned as a responsible AI case study in creative industries, focusing on expanding storytelling capabilities while safeguarding creators’ rights and intellectual property. Initial Sora-generated Disney content is slated for a 2026 rollout, with potential curated selections appearing on Disney+. This partnership signifies a pivotal evolution in how prominent entertainment brands interact with generative AI technologies. For more insights on AI, tech, and digital diplomacy, engage with our Diplo chatbot!
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