The Walt Disney Company has entered a groundbreaking three-year, $1 billion partnership with OpenAI, focusing on generative AI. This collaboration allows the use of over 200 Disney-owned characters from Marvel, Pixar, Star Wars, and classic animations on Sora’s AI video platform, starting in early 2026. Fans can create and share user-prompted social videos featuring Disney’s intellectual property, with select content also streamed on Disney+. Notably, the agreement prohibits the use of real actors’ likenesses, emphasizing the importance of performer rights and safety controls. Disney aims to innovate storytelling while integrating OpenAI’s technology across its operations, including ChatGPT for new products and audience engagement features on Disney+. This partnership positions Disney as a pioneer in Hollywood’s AI landscape, balancing fan creativity with ethical considerations. While the industry reacts to this shift, the collaboration highlights a unique blend of AI and traditional media, encouraging responsible advancements in content creation.
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