Disney is set to enhance its streaming service, Disney+, by integrating generative AI features that allow users to create their own short-form content. CEO Bob Iger announced this significant development during a recent earnings call, marking the most extensive overhaul of Disney+ since its launch in 2019. The initiative aims to foster user-generated content (UGC), with new AI tools enabling subscribers to craft and share their videos alongside Disney’s extensive professional library, all while ensuring robust intellectual property protection.
This strategy reflects Disney’s broader technological push, including a partnership with Epic Games to introduce game-like experiences. The changes are designed to boost engagement and retention, positioning Disney to compete effectively in the crowded streaming market. While a specific release date for these features remains undisclosed, they are part of a major 2024 update expected to define the future of digital entertainment. This shift marks a crucial evolution in how audiences interact with Disney’s vast content collection.
Source link
