DraftKings has enhanced its Responsible Gaming Center by integrating Mindway AI’s Gamalyze tool, aimed at improving player education within its igaming ecosystem. This new behavior-based assessment tool distinguishes itself from traditional self-assessments by analyzing decision-making during a simulated card game, offering personalized feedback on user play habits rather than self-reported data. Gamalyze serves as an optional educational resource, complementing DraftKings’ current responsible gaming initiatives, which include limit-setting features and informative content. According to Rasmus Kjaergaard, CEO of Mindway AI, this collaboration emphasizes the commitment to science-based tools for responsible gaming. Lori Kalani, Chief Responsible Gaming Officer at DraftKings, highlighted that this partnership promotes informed decision-making among customers. Together, they are fostering a culture of responsibility through innovative technology and educational resources in regulated markets, ensuring player protection and promoting responsible participation in igaming activities.
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