Adjust’s “Shopping App Insights Report: 2025 Edition,” released on August 6, 2025, reveals a 14% decline in global e-commerce app installs during H1 2025, despite a 2% increase in user sessions. The analysis, covering data from January 2023 to June 2025 across 45 countries, projects retail e-commerce sales to reach $6.42 trillion, with $2.5 trillion from mobile commerce. Regional disparities showcased LATAM as the growth leader, with 18% install growth, while North America faced a steep 15% drop. Notably, marketplace apps dominated session volumes. The report emphasizes AI’s role in marketing, highlighting integration for enhanced creative workflows. User engagement metrics showed declines in session length (9.89 minutes), while retention varied across app types. The burgeoning market for voice commerce and quick commerce was also noted. Marketers are urged to adopt omnichannel strategies to facilitate seamless user experiences. As mobile commerce evolves, Adjust provides essential insights for navigating economic uncertainties and technology-driven transformations.
Source link
Share
Read more