Zeta Global has partnered with OpenAI to enhance its AI Marketing Cloud product, Athena. This strategic collaboration aims to integrate OpenAI’s advanced models to deliver conversational intelligence and drive engagement. David A. Steinberg, CEO of Zeta Global, highlighted how this relationship will position AI at the core of marketing strategies, transforming the Zeta Marketing Platform into an intelligent operating system for growth. With Athena’s capabilities embedded within the platform, marketers can now receive actionable insights and analysis without switching between multiple tools, streamlining workflows. The Insights application allows for quick, plain-language analysis of audience behaviors and trends, while the Advisor app offers strategic recommendations based on campaign performance. This automation minimizes the gap between data observation and action, allowing for real-time campaign adjustments. Overall, this partnership signifies a shift towards an AI-driven, insight-oriented marketing landscape, enhancing efficiency, decision-making, and customer engagement.
Source link
Share
Read more