Netcore’s “Agentic Predictions 2026” report forecasts a significant transformation in marketing and commerce through autonomous AI agents in the next 12-24 months, with 2026 marking a shift from AI experimentation to large-scale implementation. The report highlights ‘multi-agent systems’ (MAS) that will streamline the marketing lifecycle by managing content creation, segmentation, and optimization. It introduces “Brand Twins,” AI agents that understand individual consumer preferences, promoting relevance over mass outreach, addressing shrinking attention spans—currently averaging just 8.25 seconds. E-commerce is expected to lead this shift, with AI influencing 20% of transactions by 2030. Additionally, a move towards outcome-based pricing is anticipated, emphasizing measurable results over traditional licensing costs. The role of the Chief Marketing Officer (CMO) will evolve into that of a Chief AI and Profits Officer, focusing on orchestrating AI systems and ensuring growth accountability. Netcore emphasizes that marketing’s new challenging landscape will center around attention, outcomes, and accountability.
Source link
Share
Read more