Empower Your Marketing Strategy: Harness AI and Generative AI for Growth—Join Us Today and Lead with Confidence!

AI is revolutionizing marketing and shaping job dynamics, with the World Economic Forum’s Future of Jobs Report 2025 predicting a net gain of 78 million jobs as 170 million new roles arise. To adapt to this transformation, professionals must develop new skills, particularly in AI tools for strategic decision-making. IIM Calcutta’s program, “Strategic Marketing for Leaders: Leveraging AI for Growth,” addresses this need by integrating traditional marketing principles with cutting-edge AI applications, including Generative AI and predictive analytics. Participants will engage in hands-on learning through real-world case studies and simulations, enhancing their marketing expertise and decision-making capabilities. The program is taught by renowned faculty and includes opportunities for networking. Starting June 30, 2025, this 18-week course is aimed at mid-senior professionals, equipping them to lead AI-driven strategies within their organizations. Graduates receive a prestigious certificate from IIM Calcutta, reflecting their enhanced skill set and industry readiness.

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