Enhancing App Discovery: The Role of Apple’s AI Tags

At WWDC 25, Apple announced its initiative to enhance app discoverability by utilizing screenshots and metadata. The company leverages AI techniques to extract valuable information that may not be explicitly stated in an app’s description or other categories. This innovation allows Apple to assign more accurate tags to applications, improving their categorization without requiring additional input from developers, such as keyword enhancements. By automating this process, Apple aims to better connect users with relevant apps, streamlining the search experience for potential downloads.

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