Tuesday, October 14, 2025

Enhancing Listing Visibility and Upholding Industry Standards: The Impact of Zillow’s ChatGPT Integration

Zillow has launched its new Zillow App in ChatGPT, revolutionizing the home search process for over 800 million weekly ChatGPT users. This innovative app enables consumers to engage in natural conversations about home buying, exploring neighborhoods and affordability, while accessing MLS-sourced listings with broker attribution. The integration strengthens the roles of agents, brokers, and MLSs, making it a significant milestone for responsible AI in real estate.

Users can query about homes and rentals, receiving real-time Zillow listings. The app ensures IDX compliance while safeguarding MLS data, built in collaboration with OpenAI. Listing information includes essential details like maps, photos, and core facts. Once connected, users benefit from a seamless transition to Zillow’s services for tours or financing. This collaboration enhances listing visibility while keeping agents central to transactions, ensuring a comprehensive, compliant, and innovative digital experience for real estate professionals and consumers alike.

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