Recent advancements in Artificial Intelligence (AI), particularly with tools like ChatGPT, have led to developments in Public Relations for AI (AI PR) and Generative Engine Optimization (GEO). These strategies help brands enhance visibility in AI-generated responses, crucial as traffic to news websites declines due to AI summarizations taking over organic search traffic.
The iPhone revolutionized Internet access, shifting content discovery from browsers to apps. This trend raises questions about the future of the web versus apps, especially as AI becomes a central touchpoint for user interactions. The rise of AI chatbots may diminish direct access to apps, making AI the primary search and discovery platform.
Additionally, integrating AI with services like food delivery could redefine user experiences, emphasizing rapid responses over traditional engagement. The implications include increased competition and potential monopolistic behavior among AI platforms, posing challenges for both apps and traditional search methodologies as brands adapt to this new landscape.
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